Dilan's Personal Web Portal
Hi. I'm Dilan. This is my CV.
So I had this idea that it would be cool if for my application for 
I made a website for my CV.
Since I can't control how deep down the rabbit hole I go, this could get much deeper than I originally intended, or I just might get bored halfway through because I bit more than I could chew and at some point thought to myself "ehh, it's good enough".
I'm still learning to balance between "it has to work perfectly" and "eeeh, it's good enough". Let's see where this goes!
Toggle LinkedIn Dimension (CV.exe)
In Case You Came for This
I'm a creative manager, media buyer, ad producer, copywriter, and educator with a background in mathematics, data analysis, and digital advertising. I create and manage performance-focused campaigns across Meta Ads, while also teaching applied math and computer stuff at the university level.
Core Details
Name: Dilan Dobardžić
Email: dilan.dobardzic@gmail.com
Phone: +381 63 877 1279
Location: Serbia (Remote-Friendly)
Tool Stack
Performance Creative Ops
Oversaw the production of static ads and UGC assets at BoxHero ensuring a consistent stream of assets for testing and iteration. Handled creator outreach, organized content delivery, and collaborated with editors to keep campaigns moving fast without sacrificing quality.
Media Buying
Managed ad accounts for multiple eCommerce brands at Trovido. Responsible for targeting, budgeting, ad copy, and campaign optimization. Collaborated with creatives on scripting and footage review, ensuring assets aligned with campaign strategy.
Copywriting
Developed copy across both UGC and static formats, tailoring messages to product angles and performance data. Used prompt engineering to explore iterations and increase output speed. Every line was written with testing in mind and often rewritten with results in hand.
Tech Fluency
Skilled in prompt engineering, basic automation, and data handling across a range of tools. From Python and Notebooks to spreadsheets and dashboards. Comfortable extracting insights from messy systems and making them usable for creative and campaign decisions.
Teaching et al
Hold a part-time academic position as a Teaching Assistant, delivering practical sessions in ML, applied mathematics, and data analysis. Returned to university to complete a master's in IT, motivated by a desire to better understand the connection between data and advertising performance.
Soft Skills
I teach, but I’m not academic. I build ads, but I’m not an ad guy. I learn things fast when I care, and I usually care when something’s broken and nobody else is fixing it. I like structure, not show. I can sit in the chaos and pull out the part that actually matters. I don’t pretend systems make sense when they don’t. I either fix them, or work around them quietly. I’m not here to play the game louder. I’m here to play it better.
Education: Masters in IT. Currently at PhD.
Languages: Serbian & English. Would love to learn Mandarin.
Industries: DTC, EdTech, Performance Marketing, eCommerce, Digital Education, AdTech.
Big Data: Not a crucial piece of information, just my rap name.
Next Step: I’m looking for something more structured, more rewarding, and more honest. Because I know I can do better work when the environment’s right.
Why I Made This Website
If you made it this far I am sorry about the previous section, it just had to be done.
From what I've seen you guys say "be yourself" so here it is, I'll document the process of being myself. I figure it's better than just making a tidy PDF faking how good I am while you fake how good I need to be. And how better to show an honest no BS CV than with a 90s style personalized website.
I don't do websites, and I don't really code, but I'll learn and use what I can to get my point accross. This site is a portfolio, a vibe check, and possibly a red flag depending on your perspective. But it's honest.
Instant Cake Mix
I’ve spent a lot of my free time playing games growing up, and I don't think I've grown up, and hopefully never will. I suppose quite often my mindset is rooted in something I learned from a game as a kid. Got hooked on online games when I felt the sense of community in WoW.
There was structure, logic, feedback. I could test theories, learn how to act in a team, improve over time, and work together with people to be a part of something bigger. Even if we were just turning ones into zeros and vice versa.
Since I got in too late to play original vanilla (started like 2 years later) I decided it would be a brilliant idea to dedicate ~2 years of my life going all-in on some private server that emulated release and progression of it 10+ years later. I lived alone, realized university was a joke, worked on my ads and played my WoW.
And I loved it.
I also learned that the amount of value we give something is directly proportional to the amount of effort we put into it. Later I learned that it was the reason why instant cake mix flopped at first.
Bad Advertisement
After realizing that university was overpromising and underdelivering (thus the title) I felt lost. It was very comfortable having impending doom as my roommate, up until the moment when an opportunity popped up to do some work for a dropshipping business, so I grabbed it.
Even though the work was tedious at times (especially at the start) and we changed products without getting to the bottom of why something works or doesn't work I still enjoyed sales.
My title was "media buyer," but that meant everything: running ads, analyzing what competitors did, tweaking landing pages, messaging creators, writing copy, and overall popping in when something needed to be done.
Started realizing that ads are everywhere and that pretty much everything is a sales pitch.
I honestly started enjoying watching commercials, what they did and how they did it.
Stop! COVID Time.
Somewhere along this time COVID hit, and somehow family became the focal point so I moved back with my folks and paused other things.
On one hand I felt like a dropout, with all the extra sweet anxiety that goes with it, and on the other I knew there was nothing wrong with it, but there was still that unfinished chapter with the university.
Still, I wanted to close the loop, if nothing else, to confirm that it was in fact - a joke. So I went back. Not to start fresh, but to finish fast. I cleared exams fast wanting to get out, got the piece of paper.
So... I Joined Them
After I finished, they asked me to stay and join their ranks as a teaching associate. It was ironic that I had to first accept that the institution is worthless and then get asked to be a part of it. You just can't make this sh*t up.
I accepted. Why not? Let’s see how the sausage is made. To be able to work, I enrolled in a master’s program.
I felt better seeing how it all works from a different point of view. I wasn't delusional about it before, I was just younger and under the influence of the leftover prestige that society still projects onto universities.
I still hold a teaching assistant position there. And honestly, I think it’s healthy for that institution to have people who don’t place it on a pedestal. It helps paint a more realistic picture for the students.
Sell Me This Human
I gave myself some time to focus on my teaching, figure out how it works and how I fit in.
After like a year the work has stabilized, I got a lot more free time and I wanted to get back into advertising.
A dear friend of mine saw that I was interested so he helped, gave me pointers and materials to check out.
He saw an opening in a company he's worked with and recommended me, I created a CV for them, we created a persona they'd like and I became that persona.
With the help of this unnamed hero I applied and got the job. I love being back in the game but once again, I see how poorly it’s done. And I know it can be done better.
Once again I have a title, and once again it means doing all kinds of stuff. I don't mind, really. My current attitude is that I can do just about anything; how well I do it, though, depends on how much effort I put into it and how much experience I have with it.
I still teach. I still build. The fact that I'm empathetic helps understand the pain points of customers. But I also want to improve, and for that I need an environment where quality is valued. I'm a strong believer in: either do something well or don't do it at all.
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Let's Talk
Email me at xXover_the_top92@hotmail.com.
If nothing else, I promise I won’t send a calendar invite labeled “sync.”
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Last updated: July 1997. Or whenever I remember.